Babygrande PR

At Babygrande PR, I supported public relations strategy by monitoring media coverage, analyzing audience sentiment, and transforming large volumes of media data into actionable insights. Working within a fast-paced media environment, I tracked coverage across more than 25 publications and outlets, identifying trends, key narratives, and public perception shifts that informed strategic communications decisions. My research helped leadership evaluate campaign performance, strengthen earned-media visibility, and respond effectively to evolving media conversations.

Key Contributions

• Compiled and analyzed media coverage reports spanning 25+ publications and news outlets.

• Monitored sentiment trends and audience reactions to support strategic PR initiatives.

• Synthesized complex media data into concise, executive-ready reports for leadership teams.

• Identified emerging narratives and coverage opportunities within rapidly changing media cycles.

• Contributed research and insights that informed decision-making and improved earned-media visibility.

• Produced social posts to promote clients projects.

Skills Demonstrated: Media Monitoring, Public Relations Research, Sentiment Analysis, Strategic Communications, Executive Reporting, Trend Analysis, Data Synthesis, Stakeholder Communication

Tools Used: Google Alerts, Canva, Microsoft Suite

Work Example: